Find Your Tribe
Has anyone ever told you that Your Soulmate is out there, your better half? This is much MUCH easier to believe and digest (AND I come bearing evidence) : Your brand, your company offering already has a Tribe. You just haven't found each other yet. Less than 10 months prior to me writing this post (yes, during covid)-- my team and I created a tribe of influencers who between them had 3M followers. This energy-- this collective passion-- was corralled before a product was there for ANYONE to buy. They bought into the ethos of being part of a community-- A tribe. Time to learn. Here’s the learning…
You have a tribe out there waiting to pick up what you’re laying down.
You need to know why you want to talk to THEM and how to do it.
Classical Revolution
Visual Origami – A Neo-Traditional Example
Come with me on a journey, if you will. Let's talk about The Company "Visual Origami" Visual Origami is an all-in-one resource for e-commerce store. It creates bespoke templates for startups of a similar adventuresome mindset to its founders. Apollo, its founding member, needs a tribe who sees value in a marketing system as pliant as paper, but which still requires participation of its user to turn it i