Town Square - Building Places for Your Tribe to Hang Out
The magic sauce of your marketing is figuring out how to create the version of Where the Cool Kids Hang Out that suits your brand. Malls are starting to get obsolete, but in their heyday they represented the pinnacle of genius in creating a sense of belonging to a cool crowd. You didn’t visit the Vans store because you needed a pair of shoes. You visited the Vans store because that was one of the things that your tribe did. You could see people of your type there, and you could share stories with them.
One of the highest human needs is the need to take part in stories.
Your challenge, as somebody putting together a marketing scheme, is creating spaces where people can join the conversation that your brand is already part of.