Eye on the Prize: Time to learn. Get ready to start. Some gimmicks are useful. SMART is a useful gimmick. Learn to set smart SMART goals.

Sustainable business practices have everything to do with sustaining the whole Human Environment.

As a matter of course, startups who pledge allegiance to coffee in one way or the other already have my attention. This is a sneak peek.

Customer journey refers to the story of your tribe deciding to buy. A good place to start is with Awareness, Consideration, and Conversion.

Our Co-Founder Kristina fell into an intellectual rabbit hoIe of sorts and delved into understand NFTs early this year. I have today learned

Is there something on the market similar to your idea? Intellectual properties include design. Do your homework. Find out

The product development process starts with the idea. Then manufacturing partners. Or Scientists. Or experts immersed in the industry.

Brands have reputations. Brands have personas that align with their tribe. It can be built around a product, service, or cause, or all of it

Whenever possible, talk to your tribe where they hang out. And when you can, give them somewhere to hang out. Witho9ut being pushy.

Your tribe is potential customers, clients, partners, who share values with your company...the people who will want to be part of your story