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MINDSET OVER MATTER

Tipping Point to a Circular Economy Business Model-- Livity Yoga

Renee Manzari founded Livity Yoga to heal the planet through its sustainable, durable, and recyclable yoga gear.

Building Habits and The Art of 10 Minutes a Day

The Art of Wielding 10 Minutes a Day (or even 20 minutes) can completely, and quite immediately, improve anyone's physical and mental health

I seek your Tipping Point Story

What do I mean when i ask about your Tipping Point? It's that phenomenal point upon crossing the Chasm. Traipsing over the Threshold...

The Day we helped make A Day a National Day

Established in 2022 by Alvin Lee Smalls of Lee Lee’s Baked Goods in Harlem, NY, National Rugelach Day will be celebrated on April 29th.

Plot Your Customer Journey

A strong understanding of the story your customers follow when they decide to buy your product will strengthen your marketing strategy.

Four Basics of Content Marketing

The success of samurai swords comes from a rigid flexibility. There's an amazing book about it called The Craft of the Japanese Sword by...

Eye on the Prize: Smart Marketing Goals

Eye on the Prize: Time to learn. Get ready to start. Some gimmicks are useful. SMART is a useful gimmick. Learn to set smart SMART goals.

Sustainability and the Playground: A Contemporary Romance

Sustainable business practices have everything to do with sustaining the whole Human Environment.

Nicholas and the Fresh Pressed Coffee Tipping Point

As a matter of course, startups who pledge allegiance to coffee in one way or the other already have my attention. This is a sneak peek.

On Customer Journey and blowing them away

Customer journey refers to the story of your tribe deciding to buy. A good place to start is with Awareness, Consideration, and Conversion.