What do I mean when i ask about your Tipping Point? It's that phenomenal point upon crossing the Chasm. Traipsing over the Threshold...

Established in 2022 by Alvin Lee Smalls of Lee Lee’s Baked Goods in Harlem, NY, National Rugelach Day will be celebrated on April 29th.

A strong understanding of the story your customers follow when they decide to buy your product will strengthen your marketing strategy.

The success of samurai swords comes from a rigid flexibility. There's an amazing book about it called The Craft of the Japanese Sword by...

Eye on the Prize: Time to learn. Get ready to start. Some gimmicks are useful. SMART is a useful gimmick. Learn to set smart SMART goals.

Sustainable business practices have everything to do with sustaining the whole Human Environment.

As a matter of course, startups who pledge allegiance to coffee in one way or the other already have my attention. This is a sneak peek.

Customer journey refers to the story of your tribe deciding to buy. A good place to start is with Awareness, Consideration, and Conversion.

Our Co-Founder Kristina fell into an intellectual rabbit hoIe of sorts and delved into understand NFTs early this year. I have today learned

Is there something on the market similar to your idea? Intellectual properties include design. Do your homework. Find out