Blog | Think Digital | Page 3 of 5

MINDSET OVER MATTER

Trademarks: Quick intro to Intellectual Property

Is there something on the market similar to your idea? Intellectual properties include design. Do your homework. Find out

Fragile Superheroes

Fragile. Wrapped in their deepness of armor, they just walked through that wall of poison, put the fire out, and we moved on with our lives.

Beyond the Look and Feel : Aligning Brand Story and packaging with brand positioning

The product development process starts with the idea. Then manufacturing partners. Or Scientists. Or experts immersed in the industry.

Bart Sherwood has the Best Job in the World

Funny how everyone who says that looks exhausted all the time Bart Sherwood looks a little like a boulder: nothing can shake him, but get...

Brand positioning: Finding your place in a busy playground

Brands have reputations. Brands have personas that align with their tribe. It can be built around a product, service, or cause, or all of it

Join Fresh Pressed Coffee. We like growing things as much as you do!

Come with us on a journey, if you will, about how every cup of coffee can be the best kind of currency there is.

What kind of coffee are you?

Forget tea leaves and reading your astrological stars. Coffee knows all, and we love it for that and more; let us count the ways...

Where Your Tribe Hangs Out

Whenever possible, talk to your tribe where they hang out. And when you can, give them somewhere to hang out. Witho9ut being pushy.

Find Your Tribe

Your tribe is potential customers, clients, partners, who share values with your company...the people who will want to be part of your story

Desirée and Doing the Next Thing

Desirée Reid has been instrumental to legacy conversations on all things melanin as IMAN Cosmetics General Manager EVP of Brand Development