Eye on the Prize: Time to learn. Get ready to start. Some gimmicks are useful. SMART is a useful gimmick. Learn to set smart SMART goals.

Customer journey refers to the story of your tribe deciding to buy. A good place to start is with Awareness, Consideration, and Conversion.

Whenever possible, talk to your tribe where they hang out. And when you can, give them somewhere to hang out. Witho9ut being pushy.

Your tribe is potential customers, clients, partners, who share values with your company...the people who will want to be part of your story

The enemy of beginning is doubt. Doubt is the killer of dreams. It comes from the voices of our personal past.

The purpose of every business must be built into its DNA. Purpose needs to be clear in all aspects of your business.

The magic sauce of your marketing is figuring out how to create the version of Where the Cool Kids Hang Out that suits your brand.