Four Basics of Content Marketing

The success of samurai swords comes from a rigid flexibility. There's an amazing book about it called The Craft of the Japanese Sword by a dude called Leon Kapp and his wife Hiroko Kapp. The book is a study of making Samurai swords generally through the lens of following the Japanese swordsmith, Yoshindo Yoshihara. It is an art form of headache-inducing proportions.

I like working that book into conversations when I can. It’s basically a study into how much work and passion goes into making something beautiful.