Where Your Tribe Hangs Out
Whenever possible, talk to your tribe where they hang out. And when you can, give them somewhere to hang out. Give them somewhere to talk amongst themselves about the playground of your business. This place will be somewhere you can engage with them too without being pushy.
The coolest thing will be if you can make it a real place. Barring that, make a digital space that’s inviting to your tribe. Consider Apple Support and how intrinsically tied it is to the Apple brand, it's practically run by Mac Users and merely curated by Apple.